BMW AG’s automobiles are marketed under the BMW, Mini, and Rolls-Royce brands while its motorcycles are marketed under the BMW Motorrad brand. In 2023, BMW became the world’s ninth-largest producer of motor vehicles (with 2,555,341 vehicles made in that year alone) as well as the 6th largest automaker by revenue. In 2023, it was ranked 46th in the Forbes Global 2000.

The company also has significant motor-sport history, especially in touring cars, sports cars, and the Isle of Man TT. BMW initially focused on aircraft engine production during World War I, a legacy that influenced the company’s engineering emphasis on performance and precision. Known as “The Ultimate Driving Machine”, the brand is celebrated for engineering vehicles that blend high-end luxury with sharp, driver-focused performance.

Following postwar restrictions on aircraft manufacturing, BMW diversified into motorcycle production in the 1920s and later entered the automobile market, establishing itself as a major player in the automotive industry.